Sun Cellular, which became popular among Filipinos for its cheap unlimited text and calls, has been rebranded into Smart Prepaid.
Current Sun Cellular subscribers can retain their existing numbers, PLDT-Smart said in a statement Wednesday, the same day the rebranding took effect.
"It is the same Sun that people love made even better," PLDT-Smart said.
Subscribers of Sun Cellular are now Smart Prepaid subscribers and are entitled to "access to expanded retail and customer care channels, data-packed GIGA offers alongside existing select Sun Top-up offers, and a wider array of perks and rewards.”
To avail of promos, subscribers can press *123# on their phones or go to over a million e-load Smart retailers nationwide.
It was in 2011 when PLDT, which also operates Smart, acquired Digitel which operates Sun Cellular.