The Philippines' new first lady Louise Araneta-Marcos insists she has no interest in joining her husband's government -- but observers say she is likely to hold major sway.
The 62-year-old lawyer, nicknamed "Liza", shuns the public spotlight and rarely gives media interviews.
But she is no shrinking violet.
Liza -- who did not respond to AFP's requests for an interview -- will likely maintain her clout after he is sworn into office on Thursday, according to observers and people who know her.
"Liza is tough, in many ways she's BBM's backbone," said Michael Marcos Keon, a cousin of Marcos Jr. and mayor of Laoag City, the capital of the family's northern stronghold Ilocos Norte province. BBM are Marcos Jr.'s initials.
"I don't think he makes any decision without talking to the wife," said a Manila lawyer who attended university with Liza.
"(She) will be the number one adviser, the number one voice to listen to, the last voice to listen to."
Liza is rumoured to have an icy relationship with 92-year-old Imelda and Marcos Jr's older sister -- both were conspicuously absent from his presidential campaign rallies.
"It's pretty clear she was in charge of the campaign and she does have this personality where she gets what she wants," said one observer.
Liza and Marcos Jr. married in Italy in 1993 and have three sons.
They met in New York City in 1989 -- she was working as a lawyer; he was in exile after his father was toppled from power three years earlier.
It was an unlikely match.
Liza comes from an elite family linked to the political party that opposed the late dictator and helped to end his brutal and corrupt 20-year rule.
"It wasn't love at first sight," Liza told talk show host Aster Amoyo last year.
"But when you get to know him, how can you not fall in love, right?"
Two years after the patriarch's death in 1989, the Marcoses returned to the Philippines and began their successful political comeback.
Marcos Jr. won a congressional seat in Ilocos Norte. He later served as governor of the province and had a stint in the Senate.
Liza meanwhile worked as a lawyer and also taught law at universities, according to a CV posted on the website of her firm M & Associates.
'My role model is me'
"Early on we decided that he's the politician, he's the star. I'm just the back-up dancer," Liza told Amoyo.
In the same interview, Marcos Jr. said his wife had "super powers", and would get angry, cry or flirt when she wanted an upgrade or a ticket to a sold-out event.
"But I get my way," Liza interjected.
Liza said Marcos Jr told her of his decision to run for president while watching the Marvel superhero film "Ant-Man".
"It's his decision. I didn't encourage him but I didn't discourage him."
And while her mother-in-law once gained notoriety as first lady for her staggering accumulation of luxuries, Liza told Abunda she would forge her own path.
"My role model is me," she said.
Liza rejected the idea of joining her husband's government, saying she would "fire all of them".
"It has to be my way or the highway," she said.