Follow us for updates
© 2021
Read the Story →

McDonald's Happy Meals are Going Green with Cardboard Toys

The transition will happen until 2025.
by Reuters
A day ago
Photo/s: Shannon Stapleton, Reuters

McDonald's Corp said on Tuesday it would drastically cut the use of plastic in the more than 1 billion children's toys it sells globally each year by the end of 2025.

The change involves swapping out a plastic figurine of Batman, for example, for one made with a dozen cardboard pieces that kids can put together themselves.

More toys will also be made from recycled or plant-based plastics, McDonald's said. The changes will allow the Chicago-based company to cut its use of virgin fossil fuel-based plastic for Happy Meals by 90% compared with 2018.

McDonald's is one of many restaurant chains aiming to reduce environmental harm from packaging and other products.

More from reportrworld

Burger King, a unit of Restaurant Brands International Inc, said in 2019 that it would stop giving out free plastic toys and that customers could return existing ones to be melted down and used as trays and other items.

Continue reading below ↓

Stephanie Feldstein, population and sustainability director at the Center for Biological Diversity, said in a statement that if McDonald's really wanted to be more sustainable it should reduce the amount of beef it serves and "stop nibbling around the edges of sustainability."

McDonald's, which started selling Happy Meals in 1979, shifted to more sustainable toys in the UK, Ireland and France in 2018.

Some similar toys will soon make their way to the more than 100 other countries where Happy Meals are sold.

In the United States, McDonald's is already using some sustainable toys, including books and Pokemon collectible cards.

Continue reading below ↓
Recommended Videos

More such toys will hit the U.S. market in January, said Amy Murray, vice president of global marketing enablement. The revamped Happy Meals will not cost franchisees more money, she said.

Reportr is now on Quento. Download the app or visit the Quento website for more articles and videos from Reportr and your favorite websites.

Latest Headlines
Read Next
Recent News
Foreign workers need to pay taxes too.
It'll take less than 3 minutes to set up.
Areas under granular lockdown are exempted.
That's why his hair's so big, it's full of secrets.
The news. So what? Subscribe to the newsletter that explains what the news means for you.
The email address you entered is invalid.
Thank you for signing up to On Three, reportr's weekly newsletter delivered to your mailbox three times a week. Only the latest, most useful and most insightful reads.
By signing up to newsletter, you agree to our Terms of Service and Privacy Policy.