Coldplay fans are in for a treat as Summit Outdoor Media and Warner Music Philippines breathe new life to the British rock band's newest music video "Higher Power" through a 3D holographic illusion billboard.
A first for Summit Outdoor Media, the music video will be played in 3D through an LED billboard along EDSA Galleria Corporate Center multiple times every night for a whole month starting July 16.
The music video features Coldplay frontman Chris Martin on a fictional dystopian planet Kaotica meeting aliens. It even premiered through a video link-up with French astronaut Thomas Pesquet from the International Space Station.
Warner Music Philippines felt the elements of the video are perfect for a 3D holographic illusion billboard. It also would help artists reach a wider audience.
“We’re definitely keen on leveraging the technology and expertise of Summit Outdoor Media to produce out-of-the-ordinary, out-of-home activations for our local and international artists," said Thea Madrideo, Warner Music Philippines' International Marketing Manager.
"This will be our way of ‘extending’ the wonderful art our artists create into bigger screens and varied audiences," she added.
Check out the "Higher Power" 3D holographic illusion billboard here:
(Summit Outdoor Media and Summit Media Group, which publishes Reportr.World, are part of JG Summit Holdings)