Data Analytics Ventures, Inc., a business unit of JG Summit Holdings, Inc. and global data company NielsenIQ, announced a collaboration in the use of analytics to give Robinsons Rewards loyalty members customized and and relevant product offers.
The collaboration introduces an advanced analytics platform geared towards customizing the shopping experience for Robinsons loyalty members by providing the right promos, price, and campaigns.
"Through this collaboration, we will be able to enhance the development of products and services to meet the needs of Robinsons Rewards members. The partnership also strengthens collaboration and our relationship with our supplier partners, so we succeed and grow together while we serve our shoppers better," Robina Gokongwei Pe, Robinsons Retail Holdings, Inc. President and CEO said.
Consisting of user-friendly dashboards, text summaries, and online help, the platform allows for collaboration that enables Robinsons and brands to improve the shopping experience for customers, starting from manufacturing all the way up to pricing.
“To widen our understanding of the swiftly changing Filipino consumer behavior, we have to go deeper into shopper insights. Through loyalty data, we are able to understand the spending habits of our shoppers and connect the dots to identify new programs to enrich our customer’s lives. These insights can immediately be acted upon through personalized campaigns tailored for specific individuals,” states Jojo Malolos, DAVI, Chief Executive Officer. “Through data analytics, Robinsons is able to go beyond giving rewards points; it will be able to provide customized and relevant offers to its shoppers.”
"The Advanced Analytics Platform is being rolled out with clients around the region including Thailand and Hong Kong. The AAP provides deep insights into shopper behavior over time — all calculated over time. We are thrilled to be able to introduce the platform to the Philippines with DAVI, and to put shoppers at the heart of decision making to drive growth for Robinsons and brands alike," said Alex Morgan, Executive Director of NielsenIQ Consumer Intelligence in Asia.