Queen Pia Wurtzbach Does Drag as Trixie Mattel in a Pride Month Moment

Pia Wurtzbach channeled RuPaul's Drag Race winner Trixie Mattel in a promotional shoot for pride month, using her Miss Universe clout to bring the underground entertainment culture closer to the mainstream.

The jet-setting beauty queen and businesswoman is a brand endorser for streaming service Discovery+, which is showing Trixie Motel, drag queen Trixie's new reality show where she makes over a motel in the California desert.

Drag queens do beauty queens all the time, but when was the last time you saw a former Miss Universe in her prime do drag? And as a tribute at that.

MORE ON PRIDE MONTH:

Let's Talk About 'Pink Peso' Power This Pride Month

Pride is Forever: How to be a Good Ally to the LGBTQIA+ Community 

Wurtzbach, in a big, blonde lioness wig, lipsynced to an audio recording of Trixie about why she does drag -- for the money. The Drag Race All Stars 3 winner is among the reality show's most successful alumni for her singing, hosting and comedic talents on top of what RuPaul calls "charisma, uniqueness, nerve and talent (insert acronym)."

Philippine drag is on the cusp of global recognition as RuPaul's Drag Race Philippines is set to premiere alongside Drag Den, a reality competition hosted by Filipino-American Drag Race alumna Manila Luzon.

Did Queen Pia slay as Trixie Mattel? Here's the fashion take from our girls at Preview.

The hair could be stiffer like Trixie's idol, Dolly Parton. The eyes could be much darker like the Drag Race star's. However, who are we mere mortals to question Wurtzbach? Still a cultural force and advocate for the LGBTQIA+ community nearly a decade since becoming a beauty queen.

MORE ON DRAG:

How RuPaul's Drag Race Slayed Taboos on Lip-Syncing

Straight Man Joins 'RuPaul's Drag Race', What Does It Mean for LGBT?