Fans of global KPOP sensation BTS went on a social media fit Monday after the group lost its first ever Grammy nomination to Lady Gaga and Ariana Grande.
The Korean septet was nominated for "Dynamite," the first KPOP song to debut on top of the U.S. Billboard charts. They lost to "Rain On Me," from Gaga's sixth album and return to dance pop form, "Chromatica."
A Grammy win for BTS would also mark the first U.S. honor for a Korean pop group.
Despite an attempt to appease upset fans, #scammys was trending worldwide before the show even started on Sunday night in the U.S.
“We really want to see Army now and I’m sure Army are feeling the same emotions we’re feeling, so we’ll be back with even greater music, good performances and even better music," BTS said at the red carpet, attempting to console fans following their loss that was announced pre-event.
"So we’ll work hard for this next year as well and we’ll be back with great music and performances that you can look forward to," the group added.
What exactly riled them up? BTS' Army claimed their idols were "taken advantage of" by the award show "for the views" that would be generated by the global phenomenon's millions of fans.
Fans also said the group was deliberately programmed to perform at the very end of the show, in order to keep audiences watching.
'Army' versus 'Little Monsters'
While most of the anger appeared directed to the Recording Academy who vetted the awards, fandom-to-fandom feud ensued on Twitter, as the Youtube music video of the winning Chromatica single fell prey to BTS' raging Army.
Some 100,000 new 'dislikes' were recorded by Lady Gaga fans after the announcement, pointing to the KPOP group's fandom as culprit.
BTS fan @taeheuphoria who replied to the thread said as an Army, they also find the reactions "ridiculous", saying it wasn't Lady Gaga and Ariana Grande's fault.
"I'm an army and I find this so ridiculous, ari and gaga didn’t do anything wrong. its the grammy’s they should be mad at…," they said.
Even broadcast giant ABS-CBN wasn't spared, as another angry fan brought up the network's franchise battle in reply to a report it syndicated from news wire agency, Reuters.
The fan tweet has since been deleted, and so has the ABS-CBN report.
This much backlash isn't a first for the Grammys this year (for its entire history, even) as the academy was already immense scrutiny for snubbing The Weeknd's 2020 album, After Hours, that topped charts for weeks in pandemic year.