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KFC Pauses 'Finger-Lickin' Campaign Due to COVID-19

'Finger-lickin good' has been its slogan for 64 years.
Sep 11, 2020
Photo/s: KFC UK and Ireland YouTube

The world's largest fried chicken chain, KFC, said Friday it was pausing its "finger-lickin good" campaign for now since the COVID-19 pandemic requires strict hand hygiene.

The slogan, used for 64 years "doesn't feel quite right" at this time, a Reuters report quoted KFC as saying.

A video posted on KFC UK and Ireland's YouTube page showed the words "finger-lickin" blurred from fried chicken buckets. Reuters referenced one ad, with the ending: '“That thing we always say? Ignore it. For now”.

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