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Smart Harnesses K-Pop Power with BTS Commercial

K-Pop power.
by Arianne Merez
Apr 22, 2021
Photo/s: Handout from Smart
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Smart Communications unveiled Thursday its newest commercial featuring Korean boy band BTS, a testament to the influence of K-Pop.

The "Live Your Passion with Purpose" campaign of Smart aims to inspire the youth as it takes on rival Globe's "Reinvent Your World" campaign featuring K-Pop group, Blackpink.

The BTS ad features the group's hits "Dynamite" and "Life Goes On."

Smart has been tapping international stars for its slew of campaigns including "Captain America" Chris Evans, and Korean stars Hyun Bin and Son Ye Jin of hit Netflix series "Crash Landing on You." The Grammy-nominated septet is the latest in its aggressive advertising effort.

BTS has bagged a number of international deals, most recently with McDonald's for a special meal which is coming to the Philippines in June.

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