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Automatic Centre is Closing, Another Pandemic Casualty

Another one bites the dust.
Photo/s: Courtesy of Automatic Centre Facebook Page
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Automatic Centre, one of the oldest appliance and electronics retail stores in the Philippines, is shutting down effective Oct. 10, 2021. 

In a letter obtained by Esquire Philippines, Automatic Appliances Inc., (the parent company of Automatic Centre) president and CEO Geoffrey Lim said the pandemic has caused "tremendous challenges" on their business.

"As AAI winds down its appliance retail operations, we would like to assure you that we remain committed to honoring our obligations and that we intend to work closely with each of you to ensure a smooth transition and closing process," the statement read.

Founded in 1948, Automatic Centre was established by the Lim family. It started with a 40-square meter store in Avenida, Rizal, selling light bulbs, wires, sockets and other electrical supplies. It has about 20 retail outlets as of 2021 located mostly inside shopping malls.

In his note, Lim said the family is open to outside parties "that may be interested in using / adopting the 'Automatic Centre' brand name moving forward."

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AAI also owns the Blims Fine Furniture chain of furniture stores, which will remain open.

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