Take it from the wave of memes that strucks Filipino timelines on Sept. 1 each year, Jose Mari Chan is the face of Paskong Pinoy, next to Jesus. Like it or not, his song "Christmas in Our Hearts" will be heard in half-empty malls in the next four months that make up the world’s longest Christmas celebration.
To find out why he came to be the Philippines’ Christmas herald, watch this video:
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