Smart Communications is still riding the Philippine K-Drama fever with its latest endorser: Park Seo-Joon.
The actor, known for series like Itaewon Class and What's Wrong With Secretary Kim?, is the newest ambassador of the mobile network for its new GIGA K-Video data pack.
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In the commercial, Park Seo Jun comforts a crying woman and says “K Lang Yan," to the delight of Filipina fans.
Earlier this year, Smart also launched campaigns featuring top South Korean stars Son Ye-jin and Hyun Bin of the popular Netflix series "Crash Landing On You."